Streaming TV Advertising

The Future of TV Advertising Is Already Here

Streaming television is no longer the future—it’s the now. In 2022, streaming TV viewership officially surpassed cable and broadcast combined, according to Nielsen’s monthly The Gauge report. And it hasn’t looked back. Davis & Blair Digital Advertising helps brands break into the most-watched platforms—Hulu, Disney+, Paramount+, YouTube, and YouTube TV—with precision-targeted campaigns designed to engage modern viewers on smart TVs, mobile devices, tablets, and desktops.

Why Streaming TV Ads Beat Traditional Broadcast & Cable

1. Better Targeting, Smarter Spend.

Gone are the days of buying ad slots hoping your target audience might be watching. With streaming, your ads are delivered to the right viewers based on interests, behaviors, location, and demographics—across all devices.

2. On-Demand, Not One-and-Done

Streaming ads run during on-demand content, not tied to rigid airtimes like cable TV. That means your message lands when viewers are most engaged—not distracted by flipping channels or commercial overload.

3. Transparent Metrics, Not Guesswork

Unlike traditional TV ads where success is based on broad estimates, streaming platforms offer detailed analytics—so you know exactly who saw your ad, how many times, and on which device.

4. Non-Skippable Formats

On platforms like Hulu, Disney+, and YouTube TV, many ad formats are non-skippable, giving your brand the undivided attention of an invested audience.

Where We Place Your Brand

Hulu

With over 50 million subscribers, Hulu offers premium inventory and a diverse audience across both live and on-demand content.

Disney Plus

Capture attention in family-friendly and blockbuster environments where ads run within premium programming.

Paramount Plus

From live sports, to CBS originals, CBS News, Comedy Central, and more… Paramount+ gives your brand access to millions of streaming viewers across genres.

YouTube YouTube Shorts & YouTube TV

Target your audience with pre-roll, mid-roll, or display ads across the world’s #1 video platform and its live TV counterpart, including the mobile-optimized YouTube Shorts ads in a vertical, mobile-friendly aspect ratio.

MLB TV

Want to reach sports fans with precision? We can stream your ads during live Major League Baseball games and exclusive MLB TV content. Whether your audience is watching from a smart TV or mobile app, we’ll get your brand in front of tons of passionate baseball viewers throughout the season.

What We Offer at Davis & Blair Digital

Full-Service Strategy & Campaign Management

From creative development to audience targeting and bidding strategies, we handle every aspect of your campaign for maximum ROI.

Cross-Device Ad Delivery

We don’t just reach viewers on their TVs—we hit them on phones, tablets, and laptops for consistent brand exposure.

Custom Reporting & Real-Time Optimization

With real-time performance tracking, we continually adjust your campaign to make sure your message performs across all platforms.

Streaming TV vs. Traditional TV: A Clear Winner

Feature

Streaming TV

Broadcast / Cable TV

Audience Targeting

Hyper-Specific by Demographics

Broad Market Estimates

Ad Performance Data

Real-Time Metrics

Post-Campaign Projections

Ad Flexibility

On-Demand, Any time

Set Time Slots

Platform Reach

Cross-Device (CTV, mobile,web)

TV Only

Viewer Engagement

High (non-skippable, on-demand)

Lower (passive viewing)

Advertise Where Your Audience Really Watches

The shift has already happened—streaming is the dominant form of TV consumption. If your brand is still relying on traditional television, you’re missing out on the most effective and trackable video ad format available today. At Davis & Blair Digital Advertising, we make it easy to launch a custom streaming TV campaign that cuts through the noise and delivers results.